Top 5 Virtual Fitness Programs in Denmark Q3 2022

In the third quarter of 2022, Denmark saw varied performance trends across the top five virtual fitness programs on a unified platform. Here’s a breakdown of their weekly downloads, revenue, and active user metrics.

Strava: Run, Bike, Hike experienced notable growth in weekly revenue, peaking at approximately $35K in mid-August. Weekly downloads saw a slight decline from around 1.5K in late June to 1.2K by the end of September. Active users showed a minor fluctuation, starting at 32.5K and ending at 31.9K.

Zwift: Ride and Run maintained a consistent weekly revenue, averaging around $11K, with a slight peak at $12.6K at the end of September. Downloads increased from 34 in late June to 285 by the end of the quarter. Active users also saw a gradual rise, starting at 1K and reaching 1.4K by the end of September.

AllTrails: Hike, Bike & Run saw its highest weekly revenue in mid-July at around $11K. Weekly downloads peaked at 6.4K in early July before declining to 1.4K by the end of September. Active users demonstrated a similar trend, peaking at 12.7K in early July and dropping to 6.3K by the quarter's end.

Fitbit: Health & Fitness showed a steady weekly revenue, with minor fluctuations around $3K. Downloads remained relatively stable, fluctuating between 200 and 300. Active users hovered around 11.7K throughout the quarter.

Sweat: Fitness App For Women experienced a peak in weekly revenue at $3.5K in early August. Downloads fluctuated, peaking at 344 in mid-July and settling at 105 by late September. Active users saw a peak of 800 in mid-July, gradually declining to 481 by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed information and further analysis, visit Sensor Tower.